The initiative Mera Goan Mera Gaurav (My Village My Pride ) has been implemented in 22 selected villages  around Meerut  by ICAR –Central Institute for Research on Cattle, Meerut Cantt. to facilitate direct interface of scientists with the farmers to  provide  technological inputs, knowhow ,knowledge and advisories on regular basis . For reaching the farmers  all the  scientists have been involved by making four core groups of 5-6 scientists each involving multi-disciplinary and heterogeneous subject matter specialists each led by a senior member with one member secretary to regularly interact with the farmers  and make the farmers aware and make them acquainted with newer innovative  agricultural and allied technologies, farm practices and scientific methods in agriculture ,animal husbandry ,dairying and other related fields like conservation agriculture, climate smart agriculture ,water harvesting and moisture conservation, diversified agriculture, integrated farming system, importance of quality germ-plasm and conservation, multiplication and upgradation of germplasm of their livestock, waste management and verrmi- composting. The post- harvest technologies and processing and value addition using secondary agriculture were also focussed during the interactions.

 The clinical health camps for addressing the infertility in farm animals, health examination, treatment and deworming and other animal related activities were undertaken during the camps. Importance of vaccination, deworming, good nutrition, health and hygiene, importance of superior germ plasm for genetic improvement. Artificial insemination, quality of semen and reproduction management including timely insemination, estrus detection, source of semen and precautions during artificial insemination were also discussed at length at times and were also demonstrated.

            The collaborative programmes with state government, IIFSR and public enterprisers were also organised for clean milk production and dugdh utpadak gosthies were organised with quality India limited to sensitize the farmers for increasing the productivity and quality as well as value addition of their produce to enhance their income from the farm.Mera Goan Mera Goan Initiateve  are  also highlighted during Kisan Mela/KrishiUnnati mela/State Govt. organised  Kisan Sammeelan/kisan gosthies etc..